What You Get
A complete set of standard operating procedures for managing SEO consistently across your website. These are not vague guidelines or theoretical best practices — they are structured, step-by-step procedures that anyone on your team can follow to maintain and improve your search visibility.
Each SOP is written so that the person executing it does not need to be an SEO specialist. The procedures are specific enough to follow without interpretation, but flexible enough to adapt to your particular site and industry.
What Is Inside
- Monthly SEO Audit SOP — a repeatable checklist for reviewing technical health, content performance, and ranking changes on a monthly cycle
- Content Update SOP — the process for reviewing, refreshing, and optimising existing pages to maintain and improve their search performance
- New Page SEO SOP — step-by-step instructions for setting up a new page with correct metadata, heading structure, internal linking, and schema markup
- Keyword Research SOP — a structured approach to identifying and prioritising keyword opportunities for new content
- Technical SEO Check SOP — a focused procedure for verifying crawlability, indexation, site speed, and mobile usability
- Backlink Review SOP — how to audit your backlink profile, identify toxic links, and monitor new link acquisition
- Competitor Analysis SOP — a repeatable process for tracking competitor rankings, content strategy, and technical approach
- Reporting SOP — how to compile and present SEO performance data in a way that is useful for decision-making
Who This Is For
This pack is designed for small and medium businesses that manage their own SEO — either internally or with occasional agency support. If you have someone responsible for your website’s search performance but they are working without documented processes, this pack gives them a framework to follow.
It is also useful for agencies and freelancers who want standardised SEO procedures they can apply across multiple client accounts.
How to Use This
Start with the Monthly SEO Audit SOP — run through it once to get a baseline understanding of where your site stands. From there, use the individual SOPs as the relevant tasks come up. The Content Update SOP should be used whenever you revisit existing pages. The New Page SEO SOP should be followed every time you publish new content.
The procedures are designed to be used as-is or adapted to your specific situation. If a step does not apply to your site, skip it. If you need to add steps specific to your industry or CMS, add them. The value is in having a documented, repeatable process — not in following every step rigidly.
Why We Made This
We created these SOPs because we use them ourselves. Our own websites and client sites are maintained using documented procedures, and we have seen the difference between teams that follow a process and teams that wing it. Consistent SEO is not about brilliance — it is about showing up and doing the work systematically. These SOPs make that easier.
Get the Pack
Enter your email to receive the SEO SOP Pack. No spam, no sequences — just the pack.
