What You Get
A comprehensive, step-by-step checklist that covers everything you need to verify before, during, and after a website launch. Missing a single step during launch can mean broken analytics, missing pages, SEO damage, or security vulnerabilities that take weeks to discover. This checklist makes sure nothing falls through the cracks.
The checklist is organised chronologically — pre-launch, launch day, and post-launch — so you can work through it in order and know exactly where you stand at each stage.
What Is Inside
- Pre-launch technical checklist — SSL configuration, redirects from old URLs, robots.txt, sitemap, hosting setup, backup verification, and staging-to-production migration steps
- Content review checklist — every page verified for spelling, accuracy, placeholder content, broken links, missing images, and correct formatting
- SEO launch checklist — title tags, meta descriptions, heading structure, canonical tags, schema markup, Google Search Console setup, and old URL redirect mapping
- Analytics and tracking checklist — Google Analytics installation, goal/conversion setup, event tracking, Search Console verification, and tag manager configuration
- Performance checklist — page speed scores, image optimisation, caching configuration, CDN setup, and Core Web Vitals verification
- Security checklist — SSL enforcement, admin access lockdown, backup schedule, file permissions, and vulnerability scanning
- Accessibility checklist — alt text, colour contrast, keyboard navigation, form labels, and screen reader compatibility
- Launch day procedure — DNS propagation steps, cache clearing, real-time monitoring, and communication plan
- Post-launch monitoring checklist — what to check daily for the first week, weekly for the first month, and monthly thereafter
- Rollback procedure — what to do if something goes wrong, including DNS revert steps and backup restoration
Who This Is For
This checklist is for anyone responsible for launching a website — whether you are a business owner managing an agency, a developer handling the technical side, or a project manager coordinating the launch. It works for new sites and redesigns alike.
How to Use This
Start working through the pre-launch section at least two weeks before your target launch date. Some items (like redirect mapping and analytics setup) need time to prepare properly. On launch day, follow the launch procedure section in real time. After launch, use the post-launch monitoring checklist to catch anything that was missed.
Print it, share it with your team, and check items off as you go. The value is in being methodical — launches go wrong when people rush and assume everything is fine.
Why We Made This
Every website we launch goes through this checklist. We created it because launches involve dozens of small tasks across multiple disciplines, and even experienced teams miss things when they do not follow a documented process. We have launched enough websites to know what goes wrong — this checklist is how we prevent it.
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