CEO at Digital Royalty
I’m a software developer and CEO of Digital Royalty, helping growing teams scale their SaaS platforms without losing quality, visibility, or control. I focus on building structured, maintainable systems with clear processes, reporting, and accountability. With over a decade of experience across agency and in-house roles, I specialise in delivering long-term, scalable solutions that support complex, evolving products.
A good share of the “we need AI” conversations we have end up somewhere else entirely: with a process nobody...
Read articleWhen a client hires a software agency, the code is rarely the part that goes wrong. What goes wrong is...
Read articleThe honest answer is that custom software costs anywhere from a few thousand pounds to several hundred thousand, and the...
Read articleThe honest default is no. If all you need is to look at your numbers, Power BI, Looker, or a...
Read articleWe build custom integrations for a living, and we’ll still tell you to use Zapier more often than most agencies...
Read articleStart from the position that you should buy, not build. For most needs, off-the-shelf software is cheaper, faster, and maintained...
Read articleThere’s a point in most growing businesses where a task turns into a job. Someone is spending half a day...
Read articleThe automations worth building are usually the boring ones. They take a job that happens constantly, costs real money in...
Read articleOff-the-shelf software is the right place to start. It’s cheap, it’s instant, and someone else maintains it. You outgrow it...
Read articleSpreadsheets are the best tool there is for starting something, and one of the worst for running it once it...
Read articleThe day custom software goes live is the day most people stop thinking about it. It’s also the day it...
Read articleStrip away the hype and an AI agent is a piece of software that can take a task with some...
Read articleAlex and the Digital Royalty team are ready to help transform your business operations.
