How Pricing Works
WordPress development is priced on a project basis, scoped from your specific requirements. We do not have fixed-price packages because every WordPress project is different. A brochure site, a WooCommerce store, a content platform, and a membership site all have different scopes and different costs.
Every project gets a detailed estimate with line-item breakdowns before work begins. You know exactly what you are paying for, what is included, and what is out of scope.
What Is Included
A typical WordPress development engagement includes:
- Custom theme development: built to your design, not a modified template
- Responsive design: fully functional across desktop, tablet, and mobile
- Content management setup: structured content types and editing interfaces
- SEO foundations: semantic HTML, meta controls, schema markup, sitemap generation
- Performance optimisation: caching, image optimisation, and asset management
- Security hardening: best-practice configuration, update procedures, and monitoring
- Staging environment: separate testing environment before go-live
- Launch support: deployment, DNS configuration, and post-launch monitoring
- Client Dashboard access for project tracking, reporting, and communication through the Client Dashboard
What Affects the Price
- Scope and complexity: more pages, more custom functionality, and more integrations increase the project size
- Custom functionality: bespoke plugins, custom post types, API integrations, and WooCommerce customisation add development time
- Design requirements: custom design from scratch costs more than working from an existing brand guide
- Content volume: large sites with dozens of pages take more time to build and populate
- Integration requirements: connecting to CRMs, payment gateways, email platforms, or other third-party services
- Timeline: accelerated timelines may require additional resources
What Is Not Included
- Content creation: writing page copy, sourcing images, and creating videos is your responsibility unless separately scoped
- Ongoing hosting: hosting is arranged and managed but billed separately
- Third-party plugin licences: premium plugins required for specific functionality are billed at cost
- Ongoing maintenance: post-launch maintenance and support is available through a support retainer
Next Steps
Send us a brief describing what you need, and we will come back with an estimate. If you do not have a brief, we can help you structure one during an initial consultation. For a broader view of engagement types and costs, the pricing overview covers the full picture. Get in touch to start the conversation.
Get a WordPress Estimate
Get in touch to discuss your WordPress project and receive a detailed estimate.
