What Lead Generation Does
Lead Generation uses Beacon Crawler to discover potential leads from web sources based on your target criteria — producing structured prospect lists rather than asking your team to manually search, compile, and organise potential contacts.
The output is not a raw data dump. It is qualified, structured data with company details, contact information, and initial scoring that your sales team can act on immediately.
Who It Is For
Lead Generation is for businesses that need a consistent pipeline of new prospects matching specific criteria — by industry, location, company size, digital presence, or other targetable attributes. It is particularly valuable for B2B businesses where the total addressable market is large enough that manual prospecting cannot cover it efficiently.
How It Works
Lead generation begins with a target profile: the characteristics that define your ideal prospect. This might include industry vertical, geographic region, company size indicators, specific technologies in use, or the presence of particular services or products.
The crawler scans relevant web sources to identify businesses matching the profile. Sources include business directories, industry listings, company websites, and other publicly available data. The crawler respects robots.txt, rate limits, and responsible use principles.
Discovered leads are structured into a consistent format: company name, website, industry classification, location, and any available contact information. Each record is deduplicated against existing data to avoid redundancy.
Initial scoring evaluates each lead against your qualification criteria. Leads are categorised by how closely they match your ideal profile, so your team can prioritise outreach by fit rather than working through an unranked list.
The output is delivered as a structured data set that can be imported into your CRM, sales platform, or the Client Dashboard for further processing and outreach.
For ongoing lead generation, the crawler can run on a defined schedule — producing fresh prospect lists at regular intervals without manual initiation.
What Is Included
- Target profile matching — discover leads based on specific, defined criteria
- Multi-source discovery — scan business directories, listings, and web sources
- Structured output — consistent record format ready for CRM import
- Deduplication — avoid redundant entries against existing data
- Initial scoring — leads ranked by fit against your qualification criteria
- Scheduled runs — automated, recurring lead generation
Pricing
Lead Generation is a capability of Beacon Crawler, used as part of Digital Royalty’s service delivery. Pricing is scoped based on your requirements. Get in touch to discuss your lead generation needs.
How It Connects
Lead Generation produces the raw data that feeds into Data Enrichment Pipelines for additional context and Contact Data Harvesting for contact detail extraction. For automated lead qualification, see Lead Qualification Agents.
Build Your Pipeline
Get in touch to discuss your lead generation requirements and target criteria.
