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Glossary

What Is a Progressive Web App

A progressive web app is a website that behaves like a native mobile app. Learn what PWAs are, how they work, and when they make sense for your business.

Definition

A progressive web app (PWA) is a website built with modern technology that can behave like a native mobile or desktop application. Users can install it on their home screen, use it offline or with poor connectivity, and receive push notifications, all without downloading anything from an app store. Under the surface, it is still a website accessed through a browser, but it uses specific technologies to deliver an app-like experience. The "progressive" part means it works as a regular website for everyone and adds app-like features for browsers that support them.

Why It Matters

PWAs matter because they let businesses deliver a mobile app experience without the cost and complexity of building separate native apps for iOS and Android. There is no app store review process, no mandatory updates, and no requirement for users to download anything. For businesses whose customers or staff need quick, reliable access to a tool on mobile, a PWA can be a practical middle ground. It is faster and cheaper to build than native apps, and far more capable than a standard responsive mobile website. If you are weighing up whether custom software is the right fit, the PWA route is often worth considering.

Example

A field services company needs technicians to access job details on-site, often in areas with patchy mobile signal. Instead of building separate iPhone and Android apps, they build a PWA. Technicians add it to their home screen and it looks and feels like a regular app. Job details are cached locally, so they remain accessible even when the connection drops. When the technician completes a job and marks it done, the update syncs automatically once the connection returns. More definitions are in the glossary.

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