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Glossary

What Is Zero Trust

Zero trust is a security model that requires verification for every user and device, regardless of location. Plain-English definition for business owners.

Definition

Zero trust is a security model built on one rule: never trust, always verify. Traditional security assumes that anything inside the company network is safe and anything outside is a threat. Zero trust rejects that assumption. Every user, device, and application must prove its identity and authorisation before accessing any resource, regardless of whether the request comes from the office, a remote worker's laptop, or a cloud service. Access is granted on the narrowest basis possible (following role-based access control principles) and continuously re-evaluated rather than assumed after a single login.

Why It Matters

The old approach of securing a network perimeter and trusting everything inside it no longer works. Employees work from home, business applications run in the cloud, and attackers who breach one part of a system can move laterally to reach more valuable targets. Zero trust limits that lateral movement. Even if an attacker compromises one set of credentials, they cannot automatically access other systems because each resource demands its own verification. For business owners, zero trust reduces the blast radius of a security incident. It also fits remote and hybrid working well, where employees access company systems from many locations and devices that a traditional perimeter cannot protect.

Example

A company moves to a zero trust model. When an employee logs in from their office laptop, they authenticate with their password and a second factor. They can access their email and project management tool. When they try to access the finance system, they are prompted to verify again because finance data carries a higher sensitivity classification. If they connect from an unrecognised device, access is restricted to read-only until the device is verified. An attacker who steals the employee’s email credentials cannot pivot to the finance system because the finance system does not trust the email session.

For more definitions like this, see the Digital Royalty glossary.

Portrait of Alexander De Sousa, founder of Digital Royalty
Founder-led
“I’ve put everything I know into how this company works — the standards, the method, the care on every project. It runs through the whole team, and I hold us all to it.”

Alexander De Sousa · Founder LinkedIn

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