What This Integration Does
This integration pushes Magento Open Source and Adobe Commerce data into HubSpot CRM so the B2B sales and marketing teams work from a single customer record that includes order history, quote requests, customer group, and credit limit. New customers and companies created in Magento appear as HubSpot Contacts and Companies. Orders post to the deal pipeline. Quote requests become tasks for the account owner.
The integration is built for the B2B side of Magento specifically — the company accounts, negotiable quotes, multi-user purchasing, and tiered pricing that distinguish it from a consumer e-commerce platform.
The Workflow
When a new Magento company account is approved, the integration creates a HubSpot Company with the registered business details, the assigned sales rep, the customer group, and any negotiated payment terms. Each Magento user under that company becomes a HubSpot Contact associated with the Company, with their role and purchasing authority captured as Contact properties.
When an order is placed, the integration creates a HubSpot Deal in the “Orders” pipeline at the matching stage — “Order Placed,” “In Production,” “Shipped,” “Delivered” — and moves the deal as the Magento order status updates. Line items, totals, and the customer purchase order number flow through. For a B2B store, a typical chain: a procurement user from a long-standing customer raises a £14,200 negotiable quote in Magento. The integration creates a HubSpot Deal at “Quote Requested,” assigns it to the account manager, and fires a task. When the account manager approves the quote in Magento, the deal advances to “Quote Approved.” When the customer accepts and the order is placed, the deal moves to “Order Placed” with the final amount and the linked PO number.
Marketing data flows back from HubSpot. Contacts who engage with marketing content — opening emails, downloading product datasheets — have their lifecycle stage updated in HubSpot, which the integration then writes back to Magento as a customer attribute so the account team can see marketing engagement directly in the admin.
Before and After
Before, the B2B sales team works in Magento admin during the day and in HubSpot at the start and end of the week, manually creating Deals from order reports and copying contact details. Quote approvals are tracked in spreadsheets. Marketing has no idea who in the buying company is actually engaged, and the account manager has no idea what the customer downloaded from the website last week.
After, every B2B account is a Company in HubSpot with the full order history, every quote is a tracked Deal, and marketing engagement is visible to the account team. The pipeline report in HubSpot finally agrees with what Magento knows.
Who Needs This
Mid-market B2B businesses running Magento Open Source or Adobe Commerce with negotiated pricing, customer groups, and multi-user accounts, alongside HubSpot CRM for sales. The trigger is usually moving from purely transactional e-commerce to account-managed selling, where the manual sync between platforms becomes the bottleneck.
How We Build This
We build this as a server-side integration against the Magento REST and GraphQL APIs and the HubSpot CRM API. Magento’s data model — companies, customer groups, negotiable quotes, B2B-specific extensions — needs careful mapping to HubSpot’s Contact, Company, and Deal model, and we work that mapping out with the sales team before any code ships. See HubSpot API Integration for the HubSpot capabilities involved.
Get Magento and HubSpot Connected
If your Magento store is running B2B accounts and your HubSpot pipeline is a parallel universe, we can build a custom integration that brings the two together for real.