How Pricing Works
AI agent pricing has two components: the development cost of building the agent (a one-off project) and the ongoing cost of running it (a Beacon Agents subscription plus per-execution charges).
The development cost depends on the complexity of the agent — what it needs to do, how many systems it connects to, and how much custom logic is required. The ongoing cost is a fixed subscription plus predictable usage charges.
What Is Included
Beacon Agents Subscription — £25/mo
The base subscription includes:
- Access to all agent types — sales, support, lead qualification, process automation, internal operations, API-connected, and custom
- Agent monitoring — visibility into execution history, decisions, and outcomes
- Audit logging — complete record of every agent action
- Human handoff infrastructure — escalation routing and context transfer
- Configuration management — adjust agent behaviour without code changes
All Products Pack — £50/mo or £500/yr
If you use multiple Beacon products, the All Products Pack includes Beacon Agents plus Pulse, Workbench, and Bits at a bundled price. Retainer clients receive this at no additional cost.
Standard Agent Configurations
Pre-built agent types (sales, support, lead qualification, process automation, internal operations) can often be configured rather than custom-built, reducing the initial development cost significantly. Configuration involves defining your criteria, connecting your data sources, and setting escalation rules.
What Affects the Price
- Agent complexity — a straightforward lead qualification agent costs less to build than a multi-system orchestration agent with custom logic
- Number of API connections — each external platform the agent connects to adds integration work
- Custom logic requirements — agents with industry-specific or business-specific decision logic require more development
- Execution volume — pay-as-you-go charges scale with how often the agent runs
- AI processing costs — each agent execution that involves AI reasoning incurs API charges proportional to the complexity of the task
What Is Not Included
- Custom agent development — the initial build is a separate project engagement, not covered by the subscription
- Third-party API costs — if the agent connects to platforms that charge per-call (e.g., data enrichment APIs), those costs are passed through
- Training data preparation — if the agent needs a custom knowledge base, preparing that content is a separate task
- Ongoing agent refinement — significant changes to agent logic after deployment are scoped as additional work; minor configuration adjustments are included
Next Steps
The best starting point is a conversation about which processes in your business are candidates for agent automation. We will identify the highest-value opportunity, estimate the development cost, and explain the ongoing charges before you commit to anything. Get in touch to start that conversation.
Discuss Your Agent Needs
Get in touch to explore what AI agents can do for your business and get a development estimate.
