Why Integration Quality Determines System Quality
A system is only as good as its connections. You can build the best internal platform in the world, but if the Stripe integration drops webhooks, if the CRM sync runs on a delay, or if the email delivery service fails silently, the whole system becomes untrustworthy. Integration quality is not a secondary concern — it is the foundation that determines whether a system works reliably in production or just looks good in a demo.
Most development shops treat integrations as an afterthought. They connect to an API, get the basic data flowing, and move on. What they skip is everything that makes the connection production-grade: authentication token management, rate limit handling, retry logic with exponential backoff, webhook signature verification, graceful degradation when an upstream API goes down, and monitoring that alerts you before users notice a problem. These are the details that separate an integration that works in testing from one that works at scale, under real conditions, for months and years without someone babysitting it.
We know this because we maintain dozens of production integrations — not just in client projects, but in our own products. The Client Dashboard processes real payments through Stripe, sends transactional email through Amazon SES, manages e-signatures through SignWell, and delivers real-time updates through Pusher. The Beacon product suite integrates with OpenAI for AI operations, handles cross-platform authentication, and routes events across seven interconnected products. When we say we have production experience with an API, it means we have handled its edge cases, worked around its limitations, and maintained the integration through upstream breaking changes.
Every integration listed on this page is something we have worked with in production — not a theoretical capability and not a logo on a slide deck. The pages below cover what each connection involves, what the common pitfalls are, and how we handle them. If you are looking for API integration as a service offering, see API Integrations. This section covers the specific platforms and what working with each one actually entails.
What We Cover
Payments and Billing
- Stripe — subscriptions, one-time payments, invoicing, webhook processing, coupon management, and the full billing lifecycle. Our most deeply used integration, powering billing across the Client Dashboard and all Beacon products.
- Xero — accounting sync, invoice generation, and financial data exchange for businesses that need their application and bookkeeping connected.
- QuickBooks — accounting integration and automated bookkeeping data flow for QuickBooks-based businesses.
AI and Voice
- OpenAI — GPT models, embeddings, and function calling for AI-powered business tools. Deeply integrated across our own Beacon products and client AI features.
- Deepgram — speech-to-text transcription and real-time audio processing for applications that work with voice data.
- ElevenLabs — text-to-speech synthesis and voice generation for applications that produce audio output.
Communication
- Twilio — SMS, voice, and programmable messaging for applications that need to reach users by phone.
- WhatsApp Business — automated messaging and customer communication through WhatsApp’s business platform.
- Slack — notifications, bot integrations, and workflow triggers for teams that live in Slack.
Email and Marketing
- Mailchimp — email campaigns, audience management, and marketing automation for businesses with mailing list operations.
- Klaviyo — e-commerce email marketing and customer data sync for Shopify and WooCommerce stores.
- SendGrid — transactional email delivery and tracking for high-volume application email.
- Resend — developer-first transactional email with a modern API for applications that need reliable delivery.
CRM and Sales
- HubSpot — CRM sync, deal tracking, and marketing automation for businesses running their sales pipeline through HubSpot.
- Salesforce — enterprise CRM integration and data exchange for organisations on the Salesforce platform.
Analytics and Advertising
- Google Analytics — reporting data, event tracking, and audience insights for applications that need analytics data programmatically.
- Google Ads — campaign data, conversion tracking, and spend reporting for businesses managing advertising through custom systems.
- Meta Ads — Facebook and Instagram advertising data and campaign management integration.
Productivity and Collaboration
- Google Workspace — Gmail, Calendar, Drive, and workspace data sync for applications connected to Google’s productivity suite.
- Microsoft 365 — Office apps, Teams, and enterprise productivity integration for Microsoft-based organisations.
- Airtable — flexible database sync and structured data exchange for teams using Airtable as a data layer.
- Zapier — connecting platforms that lack direct API integrations, used as a bridge rather than a primary integration method.
E-commerce
- Shopify — store data, order management, and product sync for custom applications connected to Shopify stores.
- WooCommerce — WordPress-based e-commerce integration for stores needing custom workflows beyond WooCommerce defaults.
CMS
- WordPress — content management, custom post types, and REST API integration for applications that read from or write to WordPress.
Maps and Location
- Google Maps — geocoding, place data, and map functionality for location-aware applications.
Infrastructure
- AWS — cloud services, storage, compute, email delivery through SES, and infrastructure management APIs.
- Cloudflare — DNS, CDN, security, and performance APIs for infrastructure automation.
How APIs Connect to Services and Technologies
If you need API integration as part of a project, the API Integrations service page covers the engagement model, and System Integration covers larger projects that connect multiple platforms. For the underlying technologies that power our integration work, the Technologies section covers our full stack. If you want to understand the business case for connecting systems, Unify Disconnected Systems in the Solutions section frames it from the problem side.
The platforms listed here are the ones we have direct production experience with. If you need an integration with a platform not on this list, get in touch — most well-documented APIs follow similar patterns, and our experience transfers.
Where to Start
If you know which platform you need connected, start with its specific page. If you are planning a project that involves multiple integrations, API Integrations covers how we scope and deliver integration-heavy work. If you are not sure which integrations your project needs, get in touch and we will map out the right approach.
Need a Platform Connected?
If you have a system that needs to talk to another system, that is most of what we do. Start a conversation and we will tell you what is involved.
