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HR Consultancy Launch Programme · Stage 8 of 10
Get Found
Get found by the business owners searching for HR help near them, on Google and in the directories that matter.
How long
~1–2 weeks to set up, then ongoing
You’ll have
A consultancy that shows up where clients search
Steps
4 steps
Resources
3 resources
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01 Step 01
Step 01
Set up your Google Business Profile
The Business Profile is the single highest-leverage free listing a local service business has.
Do it yourself
- Create or claim the profile with your exact name, address and phone, matching your website.
- Set the category to “HR consultant”, and add your service area and hours.
- Complete every field: services, a description of who you help, photos and the website link.
- Finish Google’s verification, as the profile stays hidden until you do.
Common mistake · Inconsistent name, address and phone across your Business Profile, website and directories, which weakens local ranking.
Time~1–2 hours, plus a few days for verification CostFree DifficultyEasyResource for this step
CHECKLISTGoogle Business Profile checklist
Every profile field to complete, the category and the name, address and phone to keep consistent, and the photos and verification to finish.
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02 Step 02
Step 02
Do local SEO and on-page basics
You want to rank for “HR consultant [town]” and the niche terms your buyers actually search.
Do it yourself
- Map your target keywords: local, niche and service, like “HR support for care homes in [county]”.
- Optimise your home and service page titles, headings and content around them, building on your website pages.
- Build a couple of local or niche landing pages for your priority terms.
- Keep your name, address and phone consistent so the local signals line up.
Common mistake · Targeting broad national terms like “HR consultancy” that a new local firm cannot rank for, while ignoring the winnable local ones.
Time~3–5 hours CostFree, tools optional DifficultyMedium -
03 Step 03
Step 03
Get listed in directories and professional listings
Relevant listings build the citations, trust and referral discovery that bring you enquiries.
Do it yourself
- List on the general directories: Yell, Google and Bing Places.
- Add the professional or niche directories your buyers actually use.
- Add a CIPD or professional-body profile where the membership level you hold allows it.
- Keep every detail identical to your Business Profile and website.
Common mistake · Scattergun listings with slightly different business details on each one.
Time~2–3 hours CostFree for most, some paid directories exist DifficultyEasyResource for this step
PDFDirectory tracker
One worksheet to log every directory you should be in, whether you have submitted it, whether it is live, and whether the name, address and phone have been checked.
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04 Step 04
Step 04
Build a reviews engine
Reviews are decisive social proof for a service where trust settles the decision.
Do it yourself
- Create a simple, repeatable ask for the natural moment, right after you deliver a project.
- Make it easy with a direct Google review link.
- Reply to every review in a calm, professional tone, kept general.
- Never reveal client HR specifics in a public reply, and never buy or fake a review.
Common mistake · Never getting round to the ask, or replying in a way that discloses confidential client detail.
Time~1–2 hours to set up, then minutes per client CostFree DifficultyEasyResource for this step
PDFReview request and reply kit
A review-request template built around asking right after you deliver a project, plus reply snippets that stay clear of confidential client detail.
What you’ll have after this stage
- A verified, complete Google Business Profile
- Local and niche pages targeting the terms you can actually win
- Consistent name, address and phone across every listing
- A professional or CIPD directory listing where your membership allows
- A repeatable, confidentiality-safe way to ask for reviews
Next · Stage 9 of 10
Win Your First Clients
Keep going yourself — carry your momentum straight into the next stage.
Prefer we build it?
Hand this stage to us
Setting up local visibility and keeping it going is one of the things we do most. We can build your Business Profile, the local SEO behind your service pages and a steady review habit, then look after them so enquiries keep coming in. No inflated promises about page one, and any review reply we help with stays clear of confidential client detail.