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Estate Agency Launch Programme · Stage 9 of 10
Market a Property & Run Viewings
Turn a signed instruction into a listing that gets clicked, and viewings that turn interest into offers.
How long
A few days to launch, then ongoing
You’ll have
A live, compliant listing and viewings producing offers
Steps
4 steps
Resources
2 resources
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01 Step 01
Step 01
Prepare the listing: photography, floorplan and EPC
Photos and floorplans are what make a listing get clicked. A great property marketed badly will not sell for its best price.
Do it yourself
- Book professional photography. Most agents pay around £100 to £175 for a combined photo and floorplan package on an average home. That is a rough figure, so get local quotes.
- Order a floorplan if it is not in the package. Buyers expect one, and listings with a plan get more engagement. From around £75, a rough figure.
- Arrange the EPC. It is legally required to be commissioned before you market the property, costs roughly £60 to £120, and is valid for ten years.
- Prep the property before the shoot. Coach the seller to declutter and stage, because the camera shows everything.
Common mistake · Using dark phone snaps to save money on the first few listings. It signals a low-quality agent and depresses the sale price.
Time~a few days lead time Cost~£150–£300 per property all-in (rough figures) DifficultyEasyResource for this step
CHECKLISTListing preparation checklist
The media to order, the EPC rule to get right, and how to get a home photo-ready before the shoot. Prices are indicative, so get local quotes.
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02 Step 02
Step 02
Write the description and assemble the material information
The description sells the lifestyle and is also a legal document. Under the DMCC Act, omitting material facts is an unfair practice.
Do it yourself
- Write a compelling, accurate description: the highlights plus honest detail, and never mislead or omit a known negative.
- Attach the material information from your Module 3 template: Part A price, tenure and council tax band; Part B physical characteristics; Part C anything that could affect a decision.
- Verify the facts rather than guessing: tenure, lease length, council tax band and flood risk.
- Get the seller to sign off the particulars before you publish.
Common mistake · Copy-writing the nice bits and leaving out a known issue, like a short lease, flood history or non-standard construction. That is now an unfair practice under the DMCC Act.
Time~1–2 hours per property CostFree DifficultyMedium -
03 Step 03
Step 03
Launch to the portals and your database
A coordinated launch creates a burst of demand instead of a quiet drip, and a listing’s first days carry most of its momentum.
Do it yourself
- Push the fully-prepared listing live to your portals and website through the CRM feed.
- Match and alert your applicant database the moment it lists: every buyer registered for that type and price.
- Use a coming-soon or just-launched moment on social and with hot buyers to concentrate early interest.
- Double-check the listing renders correctly, media, floorplan and material information, on every portal.
Common mistake · Listing before the property is fully worked up, missing a floorplan, EPC or material information, so it launches weak and loses its crucial first-days momentum.
Time~1 hour CostIncluded in portal and CRM cost DifficultyEasy -
04 Step 04
Step 04
Book, run viewings and gather feedback
Viewings turn interest into offers, and structured feedback is how you keep the seller informed and manage price expectations.
Do it yourself
- Offer flexible slots, then confirm and remind buyers to cut no-shows.
- Run viewings well: know the property and the area, be present without being pushy, answer honestly and note reactions.
- Gather feedback from every viewer promptly and relay it to the seller, good and bad.
- Use recurring feedback, like priced high, for evidence-based price conversations.
- Follow basic safety practice: know who you are meeting, tell a colleague where you are, and treat lone-agent safety seriously.
Common mistake · Going silent between viewings. No feedback and no updates is the number-one seller complaint and the fastest way to lose an instruction to a rival.
TimeOngoing per property CostFree DifficultyMediumResource for this step
PDFViewing and feedback pack
A lone-agent safety checklist, a buyer feedback form, and a weekly update template to keep the seller informed.
What you’ll have after this stage
- Professional photos, a floorplan and a commissioned EPC
- A compelling, accurate description with full Part A, B and C material information attached
- A coordinated launch to the portals and your applicant database
- A viewing process with reminders, lone-agent safety and prompt feedback
- A feedback loop feeding evidence-based price talks with the seller