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Stage 10 · Your progress

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Estate Agency Launch Programme · Stage 10 of 10

From Offer to Completion

Turn an agreed offer into keys changing hands, the work where your fee is won or lost.

≈ 30 min hands-on · 4 steps

How long

Ongoing, weeks per deal

You’ll have

A sale progressed to completion, or a compliant tenant move-in

Steps

4 steps

Resources

3 resources

  1. 01 Step 01

    Step 01

    Receive and qualify offers

    Your job is to get the seller the best price a buyer can actually deliver. A strong offer from a buyer who cannot complete helps nobody.

    Do it yourself

    • Take every offer in writing and put every one to the seller. Sitting on offers is against the law, so you cannot filter them out yourself.
    • Qualify the buyer: proof of funds or a mortgage agreement in principle, their position in any chain, and their timescale.
    • Run your AML checks on the buyer at this stage, as part of your customer due diligence.
    • Negotiate between the parties openly to reach an agreed price and terms, and keep a written note of every offer and counter.

    Common mistake · Accepting the headline-highest offer without checking the buyer can proceed. It collapses weeks later and the sale falls through.

    TimeOngoing per deal CostMinimal DifficultyMedium–Hard

    Resource for this step

    CHECKLIST

    Offer qualification checklist

    Check that an offer is real and deliverable before you recommend it to your seller, and keep the paper trail the law expects. Not legal advice.

    Download the PDF
  2. 02 Step 02

    Step 02

    Issue the memorandum of sale and instruct solicitors

    The memorandum of sale is the starting gun for conveyancing. Accurate details here prevent delays before the legal work even begins.

    Do it yourself

    • Once an offer is agreed, produce the memorandum of sale confirming the price, both parties, and both sides’ solicitors.
    • Send it to the buyer, seller and both conveyancers. They typically start their clock from receiving it.
    • Confirm both parties have instructed a conveyancer. Recommend firms, but do not insist on a particular one.
    • Mark the property Sold STC on the portals.

    Common mistake · A slow or inaccurate memorandum, with solicitor details missing, that stalls the legal process before it starts.

    Time~30–60 mins per deal CostFree DifficultyEasy
  3. 03 Step 03

    Step 03

    Sales progression: chase the chain to exchange and completion

    A large share of agreed sales fall through, and your commission only comes on completion. Proactive progression is what actually gets you paid.

    Do it yourself

    • Set expectations up front. Conveyancing realistically takes eight to twelve weeks and often longer, frequently past sixteen with a chain. Say so rather than over-promise.
    • Chase weekly. Speak to both parties, both solicitors, and every other agent up and down the chain to spot blockages early: searches, survey issues, a mortgage, a chain break.
    • Keep buyer and seller informed on a regular cadence, so nerves do not kill the deal.
    • Drive to exchange, where contracts become binding and the deposit is paid, then to completion, where the keys are released.
    • Release your invoice only once the sale completes.

    Common mistake · Treating “offer accepted” as done and going hands-off. With no progression, avoidable problems fester and the sale, and your fee, collapses.

    TimeOngoing, weeks per deal CostFree DifficultyHard

    Resource for this step

    PDF

    Sales progression tracker

    Map the chain, diarise every milestone, and keep a weekly chase log so no deal drifts. One sheet per agreed sale.

    Download the PDF
  4. 04 Step 04

    Step 04

    The lettings equivalent: referencing to move-in

    For lettings, the offer-to-completion equivalent is agreeing a tenant and moving them in, and it carries hard legal deadlines a new agent must not miss.

    Do it yourself

    • Reference the tenant for affordability, credit, and employer or previous-landlord history, then agree terms.
    • Do Right to Rent checks in England, verifying every adult occupier’s status before the tenancy, under the Home Office code.
    • Protect the deposit in a government-approved scheme (DPS, mydeposits or TDS) and serve the prescribed information within 30 days of receiving it. Missing this risks penalties of up to three times the deposit. The Tenant Fees Act also caps the deposit at five weeks’ rent for annual rent under £50,000 and bans most fees.
    • Have the safety certificates in place before move-in: an annual Gas Safety record (CP12), an EICR every five years, working smoke and carbon monoxide alarms, and a valid EPC (minimum band E for now, but check the current MEES position as a rise toward band C is progressing). Then complete the inventory and move-in.
    • Work to the Renters’ Rights Act 2025, in force since 1 May 2026: tenancies are periodic assured tenancies, Section 21 is gone, and you cannot collect rent before the agreement is signed. Do not use the old fixed-term or Section 21 processes.

    Common mistake · Missing the 30-day deposit-protection deadline or skipping Right to Rent. Both carry serious penalties and are among the most common new-letting-agent failures.

    Time~a few hours per let CostReferencing ~£20–£30/tenant; custodial deposit schemes low or free (check current fees) DifficultyMedium–Hard

    Resource for this step

    CHECKLIST

    Lettings move-in compliance checklist

    The legal boxes to tick before a tenant moves in. This is a signpost to what must be in place, not advice, so get the detail right and take proper guidance.

    Download the PDF

What you’ll have after this stage

  • Every offer taken in writing, put to the seller, and the buyer qualified
  • A memorandum of sale issued and both solicitors instructed
  • A weekly progression routine chasing the chain to exchange and completion
  • For lettings, a compliant referencing-to-move-in process with deposits protected on time
  • An invoice released only once the deal actually completes

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