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Estate Agency Launch Programme · Stage 6 of 10
Build Your Website
Get a site live that carries your stock in real time and turns valuation enquiries into booked valuations.
How long
2–4 weeks
You’ll have
A live website with a real-time property feed and valuation capture
Steps
4 steps
Resources
3 resources
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01 Step 01
Step 01
Get the site built on the right platform
Your website is where sellers vet you and where valuation leads convert. It has to look credible and carry your live stock.
Do it yourself
- Choose the route: an estate-agency website builder (many CRM vendors and specialists offer agent sites with a built-in property feed) or a custom build.
- Sort hosting, an SSL certificate, and a fast, mobile-first design. Most buyers browse on a phone.
- Include the must-haves: property search, area pages, a valuation request, an about/team page, and a compliance footer with your redress scheme, CMP and ICO details.
- Add analytics and a cookie and consent banner, which ties to your ICO and data-protection duties.
Common mistake · Building a beautiful site with no live CRM feed, so stock is added twice and goes stale. The feed is the point.
Time2–4 weeks Cost~£30–£150/mo, more for custom DifficultyMediumResource for this step
CHECKLISTWebsite requirements checklist
The pages and features to hand your builder, so nothing important gets left out.
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02 Step 02
Step 02
Connect the live property feed from your CRM
A site that mirrors your CRM in real time means listings appear the moment they go live and always match the portals.
Do it yourself
- Confirm your website platform can ingest your CRM property feed.
- Map the fields so nothing is dropped: photos, floorplan, EPC, material information and status.
- Test that a new, sold or withdrawn property updates on the site automatically.
- Check that listing pages carry the material-information data consistently with the portals. This is a legal duty, so see the compliance module for what it must include.
Common mistake · A one-time manual import instead of a live feed, leaving "For Sale" properties on the site weeks after they sold.
Time~half a day config CostUsually included DifficultyMedium -
03 Step 03
Step 03
Build area and location pages
Area pages are how a local agency gets found in local search and shows real patch expertise.
Do it yourself
- Create a page for each core neighbourhood with genuinely useful local content: schools, transport, a market snapshot and sold prices.
- Pull recent local listings and sold data onto each page.
- Optimise each for its local term, like "estate agents in [area]", with honest, non-spammy copy.
- Put a valuation CTA on every area page.
Common mistake · Thin, duplicated "we cover [area]" pages with no real local substance. They do not rank and they do not persuade.
Time1–2 days for the core patch CostFree DifficultyMedium -
04 Step 04
Step 04
Add the valuation form that captures leads
The valuation request is the single most important conversion on an agency site. It is where instructions begin.
Do it yourself
- Put a prominent "Book a free valuation" CTA on every key page.
- Keep the form short: address, contact details, and sale or let. Pipe submissions straight into your CRM.
- Set an instant auto-acknowledgement and an internal alert, so you respond fast. Speed wins valuations.
- Add an instant online valuation tool as a lead magnet if your platform supports it.
Common mistake · Burying a long, clunky form that leaks leads, or having no automated follow-up so hot valuation enquiries go cold.
Time~half a day CostUsually included DifficultyEasy2 resources for this step
PDFValuation enquiry follow-up plan
The auto-reply and call/text cadence that turns a web valuation enquiry into a booked valuation. Speed wins valuations.
What you’ll have after this stage
- A credible, mobile-first site on the right platform
- A live property feed from your CRM, consistent with the portals
- Area pages that show local expertise and get you found
- A valuation form that pipes leads straight into your CRM
- Fast follow-up that turns enquiries into booked valuations
Next · Stage 7 of 10
Get Found
Keep going yourself — carry your momentum straight into the next stage.
Prefer we build it?
Hand this stage to us
An estate agency website with a live property feed is one of the things we build. We can wire it to your CRM so stock updates itself, keep your listing pages consistent with the portals, and set up the valuation form so enquiries land in your pipeline the moment they come in. If you would rather have it built than build it, talk to us.