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Law Firm Launch Programme · Stage 7 of 9
Marketing Fundamentals
Build a small, steady marketing engine you can actually keep running.
How long
Half a day to set up
You’ll have
A simple engine for enquiries
Steps
4 steps
Resources
2 resources
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01 Step 01
Step 01
Decide which practice areas to promote first
Lead with the work you most want more of — promoting everything spreads you thin.
Do it yourself
- Pick one or two areas to be known for.
- Say no to promoting the rest for now.
- Expand once those land.
Common mistake · Marketing every service at once and being memorable for none.
Time~1 hour CostFree DifficultyEasy -
02 Step 02
Step 02
Set a small, sensible budget
Start low, learn what returns, then back the winners.
Do it yourself
- Commit a small monthly amount.
- Treat the first months as paid learning.
- Move budget to what works.
Common mistake · Committing a big budget before you know which channels work.
Time~30 min CostYou decide DifficultyEasy -
03 Step 03
Step 03
Start a simple content plan
The best content answers the questions clients actually ask you.
Do it yourself
- Write down the questions you hear most.
- Turn each into a clear, plain-English page or post.
- Publish steadily, not in bursts.
Common mistake · Writing for search engines instead of the worried person asking the question.
TimeOngoing CostFree DifficultyMediumPrefer we run the content? We can.Resource for this step
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04 Step 04
Step 04
Add an email signup
A slow-burn list of interested-but-not-ready people is worth building early.
Do it yourself
- Add a simple signup to your site.
- Send the occasional useful email.
- Stay in mind for when they need a solicitor.
Common mistake · Only ever talking to people who are ready to buy today.
Time~1 hour CostFree–low DifficultyEasyResource for this step
What you’ll have after this stage
- One or two focus practice areas
- A small, sensible budget
- A simple content plan under way
- An email signup collecting interest
Next · Stage 8 of 9
Running Efficiently
Keep going yourself — carry your momentum straight into the next stage.
Prefer we build it?
Hand this stage to us
Marketing, content and the systems behind them are core to what we do. We can set up a simple, honest marketing engine and keep it affordable.