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Law Firm Launch Programme · Stage 6 of 9
Winning Your First Clients
Turn the people who already know you into your first instructions.
How long
Ongoing
You’ll have
Your first enquiries and referrers
Steps
4 steps
Resources
2 resources
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01 Step 01
Step 01
Tell your existing network you’ve launched
Your first instructions almost always come from people who already know you.
Do it yourself
- Write a short, genuine message saying you’ve opened and what you help with.
- Send it to former colleagues, past clients and personal contacts.
- Don’t overthink it — letting people know is most of the work.
Common mistake · Waiting quietly for the phone to ring instead of telling anyone.
Time~2 hours CostFree DifficultyEasyResource for this step
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02 Step 02
Step 02
Set up a LinkedIn company page and post
Where professional referrers check that you exist and look credible.
Do it yourself
- Create a company page.
- Keep your personal profile current.
- Post occasionally about the work you do.
Common mistake · Chasing likes instead of building quiet recognition.
Time~1 hour CostFree DifficultyEasyResource for this step
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03 Step 03
Step 03
Build two or three referral relationships
A few strong, reciprocal relationships beat a long list of acquaintances.
Do it yourself
- Identify accountants, estate agents or advisers who serve your clients.
- Meet a few and be useful to them first.
- Keep the relationship warm.
Common mistake · Collecting contacts you never actually help, so nothing comes back.
TimeOngoing CostFree DifficultyMedium -
04 Step 04
Step 04
Join a local business or networking group
Showing up consistently in one group beats a one-off appearance at ten.
Do it yourself
- Pick one group you can commit to.
- Turn up regularly.
- Let people get to know you over time.
Common mistake · Networking scattershot and being forgotten everywhere.
TimeOngoing CostVaries DifficultyEasy
What you’ll have after this stage
- Your network told you’ve launched
- A LinkedIn page and a habit of posting
- Two or three referral relationships started
- One local group you show up to