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Law Firm Launch Programme · Stage 5 of 9
Legal Directories
Get listed where clients look for a solicitor — and keep your details consistent so it counts.
How long
~2 hours
You’ll have
The listings that earn their place
Steps
4 steps
Resources
3 resources
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01 Step 01
Step 01
List on the Law Society’s Find a Solicitor
Where the public looks first for a regulated solicitor — and part of being on the register.
Do it yourself
- Check your entry exists and is complete.
- Fill in your practice areas and contact details.
- Keep it accurate as things change.
Common mistake · Leaving a sparse or out-of-date entry on the register the public trusts most.
Time~30 min CostFree DifficultyEasyResource for this step
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02 Step 02
Step 02
Add free directory listings
General business directories give you a presence and reinforce your local search signals at no cost.
Do it yourself
- Add a handful of solid, well-known directories.
- Use the same details everywhere.
- Don’t chase every directory that exists.
Common mistake · Spraying inconsistent listings across dozens of low-quality directories.
Time~1 hour CostFree DifficultyEasyResource for this step
CHECKLISTDirectory shortlist
The listings worth your time, and the ones to skip.
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03 Step 03
Step 03
Consider paid legal directories
Paid directories earn their place only where your ideal clients actually look.
Do it yourself
- Identify where clients or referrers in your area look.
- Treat the first year as a test.
- Drop the ones that don’t return.
Common mistake · Paying for a broad directory few people use because it felt official.
Time~1 hour to assess CostVaries DifficultyMedium -
04 Step 04
Step 04
Keep your details identical everywhere
Inconsistent name, address and phone suppress your local ranking and confuse clients.
Do it yourself
- Write one reference version of your details — down to the punctuation.
- Copy from it for every listing.
- Update everywhere when something changes.
Common mistake · Three different phone formats across three listings, quietly hurting your ranking.
Time~30 min CostFree DifficultyEasyResource for this step
What you’ll have after this stage
- A complete Find a Solicitor entry
- A handful of solid free listings
- A considered decision on paid directories
- Identical firm details everywhere