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Law Firm Launch Programme · Stage 4 of 9
Being Found Online
Do the free groundwork that gets a local firm found on Google and brings in enquiries.
How long
Half a day
You’ll have
A firm that shows up locally
Steps
4 steps
Resources
4 resources
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01 Step 01
Step 01
Create and verify your Google Business Profile
The single best free listing for a local firm — it puts you on Maps and is where your reviews live.
Do it yourself
- Claim your profile and fill in every field.
- Complete the verification step Google sends you.
- Add your hours, services and a few photos.
Common mistake · Skipping verification and staying invisible for the searches that matter most.
Time~1 hour CostFree DifficultyEasy2 resources for this step
CHECKLISTBusiness Profile setup checklist
Every field worth filling in, in order.
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02 Step 02
Step 02
Set up Bing Places
A quick import covers a second search engine and catches the visitors Google misses.
Do it yourself
- Import your details straight from Google.
- Confirm the listing.
- It takes about twenty minutes.
Common mistake · Assuming everyone uses Google and ignoring Bing entirely.
Time~20 min CostFree DifficultyEasyResource for this step
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03 Step 03
Step 03
Connect Google Search Console
See which searches bring people to your site — and catch technical problems early.
Do it yourself
- Verify your site in Search Console.
- Submit your sitemap.
- Connect it early to build a history.
Common mistake · Waiting months to connect it and losing the early data.
Time~30 min CostFree DifficultyMediumResource for this step
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04 Step 04
Step 04
Ask your first clients for reviews
A handful of honest reviews lifts your local ranking and reassures the next caller.
Do it yourself
- Ask every satisfied client.
- Make it easy with a direct review link.
- Never offer anything in return for a review.
Common mistake · Incentivising reviews — it’s against the rules and it shows.
TimeOngoing CostFree DifficultyEasy
What you’ll have after this stage
- A verified Google Business Profile
- A Bing Places listing
- Search Console connected
- A simple habit of asking clients for reviews
Next · Stage 5 of 9
Legal Directories
Keep going yourself — carry your momentum straight into the next stage.
Prefer we build it?
Hand this stage to us
Getting a new firm found locally is one of the things we do most. We can set up your Business Profile, local listings and on-page basics and keep them consistent.