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Law Firm Launch Programme · Stage 3 of 9
Launching Your Website
Get a fast, credible website live — the one place most prospective clients form their first impression.
How long
≈ 1 week
You’ll have
A live, secure website
Steps
5 steps
Resources
7 resources
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01 Step 01
Step 01
Get hosting with SSL
The padlock is table stakes for a firm handling sensitive matters.
Do it yourself
- Pick a reputable host with a good track record.
- Enable the free SSL certificate that comes with it.
- Point your domain at the host and confirm it resolves.
Common mistake · Launching on “not secure” http — visitors see a browser warning before they read a word.
Time~1 hour CostFrom £10/mo DifficultyMediumResource for this step
CHECKLISTHosting checklist
Every box to tick to get on solid hosting and point your domain safely.
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02 Step 02
Step 02
Build the core pages
Say what you do, who you help, and what happens when someone gets in touch.
Do it yourself
- Home — who you are and who you help, in plain words.
- A page for each practice area you take on.
- About — the people and the credentials behind the firm.
- Contact — how to reach you, and what happens next.
Common mistake · Clever and vague beats nothing — be plain and specific instead.
Time2–5 days CostVaries DifficultyHardPrefer we build it? We can.2 resources for this step
PDFWebsite page-plan worksheet
Plan every page, and what goes on it, before you build a thing.
WIREFRAMEA law-firm website, wireframed
A full site laid out — click through it to see the shape.
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03 Step 03
Step 03
Add a working contact form
The single most important element on the site.
Do it yourself
- Keep it short — name, email, and a message will do.
- Submit it yourself as a test enquiry.
- Confirm the enquiry actually lands in your inbox.
Common mistake · A silent form that swallows enquiries — you never know what you missed.
Time~1 hour CostFree DifficultyEasy2 resources for this step
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04 Step 04
Step 04
Make it fast and mobile-friendly
Most first visits are on a phone; a slow site loses them.
Do it yourself
- Size and compress images for the web.
- Target a couple of seconds to load.
- Test the whole site on a real phone, not just a narrow window.
Common mistake · Desktop-only design that falls apart the moment it’s on a small screen.
Time2–3 hours CostFree DifficultyMediumResource for this step
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05 Step 05
Step 05
Install analytics
You can’t improve what you don’t measure.
Do it yourself
- Add analytics before launch, not after.
- Confirm it’s recording visits on a live page.
- Capture data from day one so you have a baseline.
Common mistake · Bolting it on months later — the early launch data is gone for good.
Time~30 min CostFree DifficultyEasyResource for this step
What you’ll have after this stage
- A live, secure website on HTTPS
- The core pages written and published
- A working contact form that lands in your inbox
- A fast, mobile-friendly experience
- Analytics running from day one
Next · Stage 4 of 9
Being Found Online
Keep going yourself — carry your momentum straight into the next stage.
Prefer we build it?
Hand this stage to us
Websites are one of the things we build. If you’d rather not do this stage yourself, hand it to us.