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Law Firm Launch Programme · Stage 2 of 9
Building Your Professional Presence
Give your firm a name, a brand and a website plan clients trust before they ever meet you.
How long
1–2 days
You’ll have
A clear brand and site plan
Steps
5 steps
Resources
3 resources
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01 Step 01
Step 01
Secure your domain name
Registering your firm reserved the name — now grab the matching domains before anyone else does.
Do it yourself
- Register the .co.uk and the .com for your firm’s name.
- Grab any obvious variants worth protecting.
- Do it even if your website is weeks away.
Common mistake · Registering the firm but leaving the domain for someone else to grab.
Time~20 min Cost~£20/yr DifficultyEasy -
02 Step 02
Step 02
Settle your name, logo and brand basics
One accent colour used consistently looks more expensive than five.
Do it yourself
- Choose a wordmark or a simple logo.
- Pick one accent colour and one typeface to use everywhere.
- Keep it disciplined — restraint reads as confidence.
Common mistake · A busy, over-designed identity that tries to say everything at once.
Time2–5 days CostVaries DifficultyMediumPrefer we shape the brand? We can.Resource for this step
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03 Step 03
Step 03
Write your tone of voice
How you sound to a worried client matters as much as what you say.
Do it yourself
- Decide a few plain principles — clear over clever, warm not casual.
- Write them down.
- Apply them to every page and email.
Common mistake · Slipping into stiff legalese that makes an anxious client feel smaller.
Time~2 hours CostFree DifficultyEasyResource for this step
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04 Step 04
Step 04
Plan the pages your website needs
The plan is the hard part — the build is easy once the plan is right.
Do it yourself
- List the pages: home, a page per practice area, about, contact.
- Sketch what each page needs to say.
- Decide the single action each page should drive.
Common mistake · Jumping straight into building before you know what each page is for.
TimeHalf a day CostFree DifficultyMediumResource for this step
PDFWebsite page-plan worksheet
Plan every page and what goes on it before you build.
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05 Step 05
Step 05
Get professional photography
Real faces build trust faster than stock images.
Do it yourself
- Book a short session for a headshot and a few workspace shots.
- Keep it consistent with your brand colours.
- Use the same shots across your site and directory profiles.
Common mistake · Filling the site with generic stock photos of handshakes and skylines.
TimeHalf a day CostFrom ~£150 DifficultyEasy
What you’ll have after this stage
- Your domains secured
- A simple, consistent brand — logo, colour, typeface
- A written tone of voice
- A page-by-page website plan
- Professional photography booked or done
Next · Stage 3 of 9
Launching Your Website
Keep going yourself — carry your momentum straight into the next stage.
Prefer we build it?
Hand this stage to us
Branding, tone of voice and website planning are core to what we do. If you’d rather start from a considered brand and a clear site plan than a blank page, we can put that together with you.