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Recruitment Agency Launch Programme · Stage 8 of 10
Get Found
Get found on Google by both the employer searching for an agency and the candidate searching for a role.
How long
~1 week + ongoing
You’ll have
An agency that shows up in search
Steps
5 steps
Resources
1 resources
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01 Step 01
Step 01
Set up your Google Business Profile
It’s the single best free listing for a local agency — and where your reviews live.
Do it yourself
- Claim the profile and complete every field.
- Add categories, specialisms, hours and photos.
- Complete the verification Google sends you.
Common mistake · Skipping verification and staying invisible for local searches.
Time~1 hour CostFree DifficultyEasyResource for this step
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02 Step 02
Step 02
Keep your details consistent
Inconsistent name, address and phone quietly suppress your local ranking.
Do it yourself
- Write one canonical version of your details.
- Use it identically on your site, Business Profile, LinkedIn and directories.
- Update everywhere when something changes.
Common mistake · Three phone formats across three listings, each one costing you rank.
Time~30 min CostFree DifficultyEasy -
03 Step 03
Step 03
Build niche and location pages
These are what rank for the searches your clients and candidates actually type.
Do it yourself
- Create pages for your sector and the areas you cover.
- Add genuinely local content — salary ranges, market commentary.
- Avoid thin, boilerplate location pages.
Common mistake · Ten near-identical location pages with the town name swapped in.
Time~ongoing CostFree DifficultyMedium -
04 Step 04
Step 04
Target both audiences’ searches
You’re searched for by employers and by candidates — you need to show up for both.
Do it yourself
- Cover client-intent keywords (hiring in your niche and area).
- Cover candidate-intent keywords (roles and salaries).
- Map each to the right page.
Common mistake · Optimising only for clients and being invisible to the candidates you need.
Time~2 hours CostFree DifficultyMedium -
05 Step 05
Step 05
Ask for reviews
A few honest reviews lift your ranking and reassure the next client or candidate.
Do it yourself
- Ask satisfied clients and placed candidates.
- Time it a couple of weeks after a placement.
- Make it easy with a direct review link.
Common mistake · Never asking, so your profile sits at zero reviews for a year.
TimeOngoing CostFree DifficultyEasy
What you’ll have after this stage
- A verified, complete Google Business Profile
- Consistent details across every listing
- Niche and location pages that rank
- Keywords targeting both clients and candidates
- A habit of asking for reviews
Next · Stage 9 of 10
Win Clients & Build Your Pipeline
Keep going yourself — carry your momentum straight into the next stage.
Prefer we build it?
Hand this stage to us
Getting a new agency found — Business Profile, local pages, the technical SEO — is one of the things we do, and we keep it consistent.