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Recruitment Agency Launch Programme · Stage 7 of 10
Build Your Brand & Website
Build a site that convinces an employer you’re worth a fee and a candidate you’re worth their CV.
How long
2–3 weeks
You’ll have
A live, dual-audience website
Steps
5 steps
Resources
2 resources
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01 Step 01
Step 01
Create your brand identity
Clients and candidates judge your credibility before they ever speak to you.
Do it yourself
- Choose a name, wordmark and one accent colour matched to your niche.
- Keep it disciplined — restraint reads as confidence.
- Use it consistently across the site and your profiles.
Common mistake · A busy, over-designed identity that tries to say everything at once.
Time2–5 days CostVaries DifficultyMedium -
02 Step 02
Step 02
Build a dual-path website
A site that only speaks to clients (or only to candidates) leaves half its value on the table.
Do it yourself
- Split clearly for employers and candidates on the homepage.
- Give each a real path — services and credibility for clients, roles and an easy register for candidates.
- Include About, compliance and privacy pages.
Common mistake · A one-audience site that ignores the other half of your marketplace.
Time1–2 weeks CostVaries DifficultyHardResource for this step
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03 Step 03
Step 03
Feed live jobs from your ATS
Fresh, structured jobs surface in Google Jobs and keep candidates coming back.
Do it yourself
- Pull open roles straight from your ATS onto the site.
- Mark them up with JobPosting schema.
- Let them expire automatically when filled.
Common mistake · A hand-maintained jobs list that’s stale within a week.
Time~2–3 days CostBuild cost DifficultyHard -
04 Step 04
Step 04
Make it fast and mobile-first
Most job search is on a phone; a slow site loses candidates and rankings.
Do it yourself
- Design mobile-first.
- Compress images and target strong Core Web Vitals.
- Test on a real phone before launch.
Common mistake · A desktop-only design that falls apart on the device most candidates use.
Time~2–3 hours CostFree DifficultyMedium -
05 Step 05
Step 05
Wire in lead capture
An enquiry you retype or lose is a client or candidate you may never get back.
Do it yourself
- Add a client-enquiry form and a candidate register.
- Drop both straight into your ATS/CRM.
- Test that a submission really lands.
Common mistake · A contact form that quietly emails an inbox nobody watches.
Time~half a day CostFree–low DifficultyMediumResource for this step
What you’ll have after this stage
- A brand identity matched to your niche
- A dual-path site for employers and candidates
- Live jobs from your ATS with JobPosting schema
- A fast, mobile-first experience
- Lead capture wired into your ATS/CRM
Next · Stage 8 of 10
Get Found
Keep going yourself — carry your momentum straight into the next stage.
Prefer we build it?
Hand this stage to us
Websites for recruiters — dual-audience, live jobs from your ATS, built to convert — are one of the things we build.