Practical thinking on software systems, automation, and the business problems they solve -- from the team at Digital Royalty.
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A good share of the “we need AI” conversations we have end up somewhere else entirely: with a process nobody ever wrote down, or two systems that don’t talk to each other, or a job that no single person owns. AI was...
When a client hires a software agency, the code is rarely the part that goes wrong. What goes wrong is...
Alex • June 19, 2026
The honest answer is that custom software costs anywhere from a few thousand pounds to several hundred thousand, and the...
Alex • June 16, 2026
The honest default is no. If all you need is to look at your numbers, Power BI, Looker,...
Alex • June 12, 2026
We build custom integrations for a living, and we’ll still tell you to use Zapier more often than...
Alex • June 9, 2026
Start from the position that you should buy, not build. For most needs, off-the-shelf software is cheaper, faster,...
Alex • June 5, 2026
There’s a point in most growing businesses where a task turns into a job. Someone is spending half...
Alex • June 2, 2026
The automations worth building are usually the boring ones. They take a job that happens constantly, costs real...
Alex • May 29, 2026
Off-the-shelf software is the right place to start. It’s cheap, it’s instant, and someone else maintains it. You...
Alex • May 26, 2026
Spreadsheets are the best tool there is for starting something, and one of the worst for running it...
Alex • May 22, 2026
The day custom software goes live is the day most people stop thinking about it. It’s also the...
Alex • May 19, 2026
Strip away the hype and an AI agent is a piece of software that can take a task...
Alex • May 15, 2026