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Business Advisory Launch Programme · Stage 8 of 10
Get Found
Make sure that when someone searches or looks you up, they find a credible, active presence.
How long
~1 day, then ongoing
You’ll have
A local profile, a reworked LinkedIn, and a review habit
Steps
4 steps
Resources
3 resources
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01 Step 01
Step 01
Set up Google Business Profile and local basics
Plenty of SME owners search locally and check you exist before they call.
Do it yourself
- Create or claim the profile with an accurate category, service area and contact details.
- Keep your name, address and phone consistent everywhere.
- Fill in services, a description with your niche keywords, and photos including your headshot.
- Start collecting Google reviews from your first happy clients.
Common mistake · Ignoring your profile because "I’m not a shop". Advisory buyers still Google you, and an empty profile costs trust.
Time~1–2 hours CostFree DifficultyEasyResource for this step
CHECKLISTLocal presence setup checklist
Every field to complete and the name/address/phone consistency to hold.
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02 Step 02
Step 02
Make LinkedIn your primary channel
For B2B advisory, LinkedIn is where your buyers and referrers actually are.
Do it yourself
- Rebuild your profile as a sales page: a headline of who you help and the outcome, on-brand banner and headshot.
- Write the About section in the client’s language, not as a CV.
- Connect with target clients, accountants and other referrers.
- Post consistently with specific, useful niche insight, and engage on others’ posts.
Common mistake · A CV-style profile and silence, or generic motivational posting that signals nothing about your expertise.
Time~2–3 hours for the profile, then ongoing CostFree DifficultyMediumResource for this step
PDFLinkedIn sales-page rework
Turn your profile from a CV into a sales page, with prompts for ten niche posts.
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03 Step 03
Step 03
Get listed in directories
Relevant directories add discoverability and a few useful backlinks.
Do it yourself
- List on general business directories and any niche, sector or institute directory you qualify for.
- Keep your details identical to your site and Google profile.
- Favour a focused handful of quality listings over dozens of junk ones.
- Include your niche keywords and a link back.
Common mistake · Spraying into low-quality directories with inconsistent details instead of a focused, credible few.
Time~1–2 hours CostFree (some paid, usually skip) DifficultyEasy -
04 Step 04
Step 04
Systematise reviews and testimonials
Social proof is your substitute for a regulator’s badge, so you want a steady flow, not a one-off.
Do it yourself
- Ask every satisfied client at the natural high point, when they accept the deliverable.
- Route them to where it counts: Google, a LinkedIn recommendation, or your site.
- Get permission for named quotes and any anonymised case-study reference.
- Keep a simple log so you actually ask.
Common mistake · Never asking, or asking months later when the glow has faded.
Time~15 min per ask, ongoing CostFree DifficultyEasyResource for this step
PDFReview and testimonial kit
When to ask, the ask itself, and where to route each review, with a permission line.
What you’ll have after this stage
- A claimed, complete Google Business Profile
- A LinkedIn profile that works as a sales page
- A focused set of consistent directory listings
- A repeatable way to collect genuine reviews
Next · Stage 9 of 10
Win Your First Clients
Keep going yourself — carry your momentum straight into the next stage.
Prefer we build it?
Hand this stage to us
Getting a new practice found, and keeping it visible, is work we do all the time. We can set up your Google profile and local presence, rebuild your LinkedIn as a sales page, and put a steady review habit in place, then keep it running so enquiries come in. No inflated promises, just the groundwork done properly.