XML Sitemap
What It Actually Means An XML sitemap is a file listing the pages on your site that you want search engines to know about, usually with the date each was last changed. It is a hint rather than an instruction. Listing a...
Insights & Perspectives
Category: <span>Marketing Metrics</span>
Practical thinking on software systems, automation, and the business problems they solve -- from the team at Digital Royalty.
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SEO
What It Actually Means Search engine optimisation is the work of getting your pages to appear when people search for...
Alex • April 15, 2026
SERP (Search Engine Results Page)
What It Actually Means The SERP is the page of results returned by a search engine. Once it was ten...
Alex • April 15, 2026
Robots.txt
What It Actually Means Robots.txt is a plain text file at the root of your site telling well-behaved...
Alex • April 15, 2026
Schema Markup
What It Actually Means Schema markup is a standard vocabulary for labelling what things on a page are....
Alex • April 15, 2026
Responsive Design
What It Actually Means Responsive design means one site that adapts its layout to whatever screen it is...
Alex • April 15, 2026
PPC (Pay-Per-Click)
What It Actually Means Pay-per-click means paying only when somebody clicks your ad. You bid on search terms,...
Alex • April 15, 2026
Organic Traffic
What It Actually Means Organic traffic is visitors arriving through unpaid search results: they searched, your page appeared,...
Alex • April 15, 2026
Off-Page SEO
What It Actually Means Off-page SEO is everything influencing your search performance that does not happen on your...
Alex • April 15, 2026
On-Page SEO
What It Actually Means On-page SEO covers everything on your own website that affects how it performs in...
Alex • April 15, 2026
Lead Magnet
What It Actually Means A lead magnet is something offered free in exchange for contact details: a guide,...
Alex • April 15, 2026
Meta Tags
What They Actually Are Meta tags sit in a page’s code and describe it to machines rather than...
Alex • April 15, 2026