Keyword
What It Actually Means A keyword is a term someone types into a search engine. Keyword research is working out which terms your potential customers actually use, how many use them, and how hard those terms are to compete for. The word...
Insights & Perspectives
Category: <span>Marketing Metrics</span>
Practical thinking on software systems, automation, and the business problems they solve -- from the team at Digital Royalty.
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KPI (Key Performance Indicator)
What It Actually Means A key performance indicator is a number chosen to tell you whether something is working. The...
Alex • April 15, 2026
Landing Page
What It Actually Means A landing page is the page somebody arrives on from a campaign: an ad, an email,...
Alex • April 15, 2026
Lead Generation
What It Actually Means Lead generation is producing people who might buy: enquiries, sign-ups, contacts of some kind....
Alex • April 15, 2026
Funnel
What It Actually Means A funnel describes the stages somebody passes through from first hearing of you to...
Alex • April 15, 2026
CTR (Click-Through Rate)
What It Actually Means Click-through rate is the proportion of people who saw something and clicked it. Clicks...
Alex • April 15, 2026
CTA (Call to Action)
What It Actually Means A call to action is the thing you are asking a visitor to do:...
Alex • April 15, 2026
Content Marketing
What It Actually Means Content marketing is publishing material genuinely useful to the people you want as customers,...
Alex • April 15, 2026
Conversion Rate
What It Actually Means Conversion rate is the proportion of visitors who do the thing you wanted: enquire,...
Alex • April 15, 2026
Core Web Vitals
What They Actually Are Three measurements Google uses to describe how a page feels to use. Largest Contentful...
Alex • April 15, 2026
Crawl Budget
What It Actually Means Crawl budget is how much attention a search engine is willing to spend on...
Alex • April 15, 2026
Canonical URL
What It Actually Means A canonical tag tells search engines which address is the real one when the...
Alex • April 15, 2026