Estate Agency Launch Programme

You’ve started your agency. Here’s the first 90 days.

The patch is yours now. This is how you win it.

A clear, honest plan for getting set up, trading legally, and winning your first instructions and sales. Free to use whether or not we ever work together.

The whole journey, at a glance

The 90-day map

Ten modules, four phases, one clear path.

Start with module 1

Day 0 · You are here

01 / 04

Get set up

Days 1–10

Module 01

Choose Your Model & Patch

Sales or lettings, the patch you can own, and the fee that pays you.

1–2 days

Module 02

Money & Client Accounts

A business account, a ring-fenced client-money account, and the insurance you must carry.

2–5 days

02 / 04

Get compliant & ready to trade

Days 5–30

Module 03

Get Compliant to Trade

The mandatory registrations before you can trade: redress, CMP, HMRC AML, the ICO, and material information.

1–2 weeks

Module 04

Stand Up Your Software Stack

The CRM at the centre, wired to the portals, plus email and the tools a solo agent needs.

~1 week

03 / 04

Get seen & get found

Days 20–50

Module 05

Your Brand & Boards

A coherent brand, compliant boards, and collateral that looks established.

1–2 weeks We can do this one

Module 06

Build Your Website

A credible site with a live CRM property feed, area pages and valuation capture.

2–4 weeks We can do this one

Module 07

Get Found

The property portals, your Google Business Profile, local SEO and a steady flow of reviews.

~1–2 weeks to set up, then ongoing We can do this one

04 / 04

Start trading, first deal to completion

Days 30–90

Module 08

Win Your First Instructions

Canvass for valuations, win the appointment, sign the instruction, onboard it clean.

Ongoing, days 30–90 We can do this one

Module 09

Market a Property & Run Viewings

Photos and floorplans, a compliant write-up, a coordinated launch, and viewings that make offers.

A few days to launch, then ongoing

Module 10

From Offer to Completion

Qualifying offers, the memorandum of sale, sales progression, and the lettings move-in.

Ongoing, weeks per deal

~Day 90 · Up and running

How every module works

Three calm steps, the same every time.

01 · Learn

Every module starts with why it matters — in plain words, no jargon, no filler.

02 · Do it yourself

Follow step-by-step guidance and real templates you can use straight away.

03 · Ask us

Or hand over the ones we build — your website, being found, your systems.

Who it’s for

New UK estate agencies, in their first year.

Solo founders going out on their own
Small independents opening a first branch
Specialists picking a patch
Sales, lettings or both, the path is the same

A straight scope note

This covers the business of launching and running an agency: your setup, systems, website, being found, and winning work.

It is not legal, tax, or regulatory advice. For your redress scheme, client money protection, anti-money-laundering duties, or the material information rules, look to the schemes and bodies themselves: Propertymark, the NAEA, your redress provider, and your solicitor.

Who’s behind this

A small, founder-led UK software & web studio.

We’re Digital Royalty. Everything here is free to use, whether or not you ever work with us. When you’d rather hand any of it over — the website, being found, your systems — here’s how.

Get in touch

No sales pitch · no obligation · just a straight conversation